In 2016, Eidolon began collaborating with NewYork-Presbyterian (NYP), New York’s most-trusted hospital network, to manage and cultivate their Annual Fund program, including the establishment of an online program. We created a plan for long-term development that has since expanded their digital presence and yielded significant revenue growth year over year.
This campaign bested both budgeted and prior years’ results with combined revenue of almost $250,000. Mail revenue beat budget by 33% and beat last year’s revenue by 212%. Online results were similarly successful, generating nearly double the entire September budget for e-funding ($37,382 actual vs., $20,000 budget). A matching gift offer was leveraged for the first time in this campaign slot to motivate donors to give more and earlier. Copy focused on C&C’s highly-regarded End-of-Life consultation program and an incredibly moving client story.
Eidolon onboarded amfAR’s online direct response program in 2014, where we developed and managed an extensive creative and production calendar, including over 50 email efforts throughout the year, along with other marketing channel initiatives including web, social media and paid advertising. amfAR’s search engine marketing (SEM) program had been stable throughout the calendar year, with the most success occurring in October through December. However, in early 2018, the program began to experience a decline in revenue.